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Analyze the job description
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Use online tools
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Check out the employer's website
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Review your resume
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Here’s what else to consider
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If you are looking for a hospitality job, you need to tailor your resume to the specific position and employer you are applying to. One of the ways to do that is to research relevant keywords that match the skills, qualifications, and expectations of the job. Keywords are the words and phrases that hiring managers use to scan resumes and filter candidates. In this article, you will learn how to research relevant keywords for a hospitality job using four simple steps.
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- Mary Southern LinkedIn Top Voice - Resume Writing | Podcast Host: Resume Assassin presents Recruiting Insider | Founder: Resume…
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1 Analyze the job description
The first step is to analyze the job description of the hospitality position you are interested in. Look for the main duties, responsibilities, and requirements of the job, and highlight the keywords that describe them. For example, if the job description asks for someone who can "provide excellent customer service, handle reservations, and manage complaints", some of the keywords you might identify are: customer service, reservations, complaints, and management.
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I may sound like a broken record at this point, but I will say it again.Most people don't read the job description close enough!They also don't read ENOUGH job descriptions. Within the hospitality industry specifically, pay close attention to words or phrases that are frequently repeated, such as "customer service," "guest satisfaction," "food and beverage," and "hospitality management." You should also look for specific skills, certifications, and qualifications the job requires, as these are likely to be essential keywords to include on your resume.
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Absolutely, carefully reading and analyzing the job description is one of the most effective ways to find relevant keywords for your resume. The job description provides valuable insights into the specific skills, qualifications, and attributes the employer is seeking for the position. Paying close attention to the wording and phrases used in the job posting can help you tailor your resume to match the employer's expectations and increase your chances of getting noticed.
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Start by reading the job description carefully. Understand the specific skills, qualifications, and attributes the employer is seeking in a candidate. Then identify the keywords and phrases that appear multiple times in the job description. These repeated terms are often the most critical to the employer.Then, look for specific qualifications, certifications, or licenses that are required for the position. For example, if it's a hospitality management role, keywords like "Hospitality Management Degree" or "Certified Food Service Manager" may be crucial.
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- Muhammad Adeel Shakoor Strategic People Operations Leader | MBA in Human Resources | Chemical Engineer | Assistant Director at TEVTA Punjab | Driving Excellence in Talent Management and Organizational Development
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Researching relevant keywords for a hospitality job is essential to optimize your resume for applicant tracking systems (ATS) and catch the attention of hiring managers. Here are steps to identify and incorporate relevant keywords effectively:1. Review Job Postings2. Identify Commonly Used Terms3. Use Industry Jargon4. Include Technical Skills5. Highlight Soft Skills6. Emphasize Certifications and Training7. Location-Based Keywords8. Synonyms and Variations9. Tailor Your Resume10. Skill-Based Sections11. Seek Guidance12. Online ToolsRemember that while incorporating keywords is important, your resume should also reflect your actual qualifications and experiences accurately.
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2 Use online tools
The second step is to use online tools to generate more keywords and variations based on the ones you identified from the job description. There are many free tools available online that can help you with this, such as Wordtracker, Ubersuggest, or Google Keyword Planner. These tools can show you the popularity, competition, and relevance of different keywords, and suggest related terms that you might have missed. For example, if you enter "customer service" in one of these tools, you might get suggestions like: guest satisfaction, client relations, or service quality.
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Finding the right online tools can be invaluable for researching relevant keywords for a hospitality job.You could start by using keyword research tools like Google Keyword Planner or SEMrush to identify the most commonly searched terms related to the hospitality industry, including specific roles, skills, and trends. You can also explore industry-specific forums, social media groups, and job boards to gather insights from professionals in the field and uncover frequently used keywords.
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If you have LinkedIn Premium, you may see skills entered by the job poster as well as the skills of others who have an interest in the position. You can run the job description through Wordart and it will provide the number of times an individual word is counted in the job description. Also, you can run the job description through ChatGPT and ask for the keywords and skills in the job description. However, it’s essential to copy and paste the job description into a Google doc or Word doc and carefully read and highlight keywords and key phrases. You need to combine technology with human intervention to get the best results. Then you need to have the right resume format to make it all work for you.
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3 Check out the employer's website
The third step is to check out the employer's website and social media pages to get a sense of their values, mission, and culture. This can help you find keywords that align with their brand identity and goals, and show that you are a good fit for their organization. For example, if the employer's website emphasizes their commitment to sustainability, diversity, and innovation, you might want to include keywords like: green practices, inclusive environment, or creative solutions.
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Don't overlook the employer's website when researching relevant keywords!Explore their career or job listings page to identify the terms and phrases they frequently use when describing the positions they're hiring for. You could also pay attention to the company's mission statement, values, and key offerings, as these may contain keywords that align with their specific needs and culture.
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4 Review your resume
The fourth and final step is to review your resume and see how you can incorporate the keywords you researched into your summary, skills, and experience sections. You want to use the keywords naturally and strategically, without overloading or repeating them. You also want to use quantifiable examples and achievements to back up your keywords and demonstrate your value. For example, instead of saying "provided customer service", you might say "increased guest satisfaction by 25% by handling reservations and complaints efficiently and professionally".
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When you're doing keyword research for a hospitality job a good way to start is, by going through your resume and identifying the skills and experiences listed there. Look for skills that can be applied to the hospitality industry like customer service, problem solving, leadership, communication or attention, to detail. Using these keywords will help make sure your resume matches up well with the job postings that're relevant.
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5 Here’s what else to consider
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