Luciano "Chany" D´Amelio
CCO & Partner at Archer Troy Miami / Co-leader Círculo Creativo US / Miami
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There’s no better way to start an agency than with a meaningful message.That’s why this new work is not just any work; this one is special.Since relocating to the U.S. and becoming a father to two 6-year-old daughters, my primary concern has been the issue of firearms, particularly the risks they pose to children.Unsecured firearms have resulted in more than a thousand accidental child deaths in the U.S. between 2015 and 2022.That's why our campaign at Archer Troy Miami, created in partnership with Change the Ref to support Ethan's Law, which requires the safe storage of firearms at home, is so crucial.Support Ethan's Law and protect the future of our children.https://lnkd.in/dMcTD7evwww.changetheref.orgPh: Ale BursetNo hay mejor forma de arrancar con una agencia, que haciéndolo de la manera más significativa. Por eso este nuevo trabajo, no es un trabajo cualquiera, este es especial.Desde que me mudé a Estados Unidos, y teniendo 2 hijas de 6 años, lo que más preocupa son las armas, más que nada lo que pueden generar en los niños.Las armas en los hogares de familia que no están guardadas con seguro causaron más de 1000 muertes accidentales en niños, sólo entre en 2015 y el 2022.Por eso es tan importante esta campaña que hicimos en Archer Troy Miami, junto con Change the Ref, para promover la aprobación de la Ley de Ethan, una ley que busca mantener las armas con seguro y lejos de los niños.Protejamos a nuestros hijos, apoyemos la aprobación de la Ley de Ethan.https://lnkd.in/dMcTD7evwww.changetheref.org
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13 Comments
Alex L.
Freelance Senior Conceptual Designer & Art Director for ATL, Entertainment, FMCG, Tech And Sports.
4mo
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Horrendous that here, we have a campaign that sets out to save just 5% of kids because the NRA, Republicans and the rest of the fuckwits benefiting from gun sales don't care about the 4500 kids killed every years year by guns. It's an excellent campaign and even a few lives saved is a win but it does hide a horrendous truth.
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Federico Montemurro
Creative/Design Director 🎮🕹👾🤖🎧🎹
4mo
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This is wrong, I’m sorry. Guns are wrong way before kids. I get it. You’re in the ad world the same I do. This is not about them or guns. This is all about education and you don't change that with advertising.
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Luis Hernández de la Peña
Film Director / Creativity & Innovation Consultant / Lead Colorist / DaVinci Resolve Certified Trainer / SMPTE Member
4mo
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No guns would be a simplest, better message.
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Richard Servello
senior nuke compositor
4mo
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I would rather they be removed altogether. But at least the kids of gun owners could be safer.
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Chris Salters
Commercial & Brand Film Video Editor for Studios, Agencies, & Post Houses
4mo
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These images emote. Definitely made me feel a pit in my stomach.Well done and keep going.
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Nick Anderson-Vines
Write to the top, with copy that pops | Ghostwriter & Copy Partner for 7-fig Marketing Agency Owners Who Want to Turn Their Brand into Business
4mo
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it immediately hits you Luciano. It reminds of a campaign that we did in London. We would put ghost bicycles at the scenes of where cyclists got hit by cars. A very stark visual reminder of the consequences
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David B. Cohen
Creative Director & Consultant @ VaynerMedia | Grey | Ogilvy | Arnold | McKinney | TBWA\Chiat\Day | Edelman | & More
4mo
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Absolutely love these.
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Charlie Fuentes
Senior Art Director
4mo
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Man! Being a dad and a creative myself this one touched my heart. If you ever need an extra hand on these kind of projects feel free to reach out. I’m local to Miami.
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Ruben Aram Ter-Akopow
Producer and Production Supervisor
4mo
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Brilliant. No pathos, straight to the point, visually stunning …
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Mati Gonzalez Hernandez
Content, Branding & Music Specialist
4mo
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This is a powerful message my friend. Big props to you and the team!
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